Past Campaigns

These are the non-profits that we have been proud to work with to-date. Here’s hop­ing that this page con­tin­ues to grow!

2008–2009 Public Service Campaign

Neighbors Network

Estimated Campaign Value: $20,299

Neighbors Network Logo

In the fall of 2008, Ad 2 West Michi­gan took on Senior Cit­i­zens Ser­vice Co-Op (SCOOP) as their pub­lic ser­vice client. The main focus of the cam­paign was a re-branding of the client to Neigh­bors Network.

About the client:

  • Neigh­bors Net­work is a 501©(3) non­profit orga­ni­za­tion that pro­vides its mem­bers of senior home­own­ers a refer­ral net­work of afford­able home main­te­nance ser­vices in Kent County, Michigan.
  • Neigh­bors Net­work pro­vides ser­vices to its mem­bers with­out regard for their cur­rent income situation.
  • Other area orga­ni­za­tions pro­vide sim­i­lar ser­vices, but only to the finan­cially destitute.
  • Neigh­bors Net­work com­pleted 657 home main­te­nance projects last year (2007).
    • This cal­cu­lates to roughly 2 projects per day.

We com­pile all of our work into a cam­paign book and sub­mit it in the Ad 2 National Pub­lic Ser­vice Com­pe­ti­tion. Click Here to view.

2007–2008 Public Service Campaign

Godfrey Lee Public School Summer Learning Program

Godfrey Lee Public School Logo

For the 2007– 2008 club year, Ad 2 West Michi­gan took on Godfrey-Lee Pub­lic Schools as a client to help launch the district’s new sup­ple­men­tal sum­mer semes­ter for ele­men­tary stu­dents, the Extended Year Pro­gram.
We cre­ated a brand and com­mu­ni­ca­tion ele­ments for this pro­gram that are rel­e­vant, excit­ing, and encom­pass­ing of the main goal for this school dis­trict: to help chil­dren inte­grate them­selves into the global cul­ture of the future.

About the client:

  • The God­frey — Lee Pub­lic School dis­trict (GLPS) is a small pub­lic edu­ca­tion sys­tem located in an indus­trial sub­urb of Grand Rapids.
  • GLPS is built upon a close-knit com­mu­nity of His­panic immi­grants and their families.
  • The school sys­tem has helped many young peo­ple over­come lan­guage and cul­tural bar­ri­ers to gain knowl­edge and become suc­cess­ful mem­bers of the national and global communities.

We com­pile all of our work into a cam­paign book and sub­mit it in the Ad 2 National Pub­lic Ser­vice Com­pe­ti­tion. Click Here to view.

2006–2007 Public Service Campaign

ELO Network

Estimated Campaign Value: $673,924

Extend Learning Opportunity Logo

In 2006, Ad 2 West Michi­gan endeav­ored to help pro­mote the goals and objec­tives of ELO (Expanded Learn­ing Oppor­tu­ni­ties Net­work).
From the Mar­ket­ing and Com­mu­ni­ca­tions plan, to the visual exe­cu­tion of var­i­ous ele­ments of the var­ied pro­mo­tional cam­paigns, Ad 2 West Michi­gan worked hard to see that it deliv­ered a mean­ing­ful project to ELO not only for the ben­e­fit of itself and of ELO, but also for the ben­e­fit of the chil­dren of Michigan.

About the client:

  • ELO has an exten­sive net­work of com­mu­nity part­ners and after-school providers.
  • The ELO net­work is a coali­tion of com­mu­nity stake­hold­ers work­ing to ensure that every child in the Grand Rapids com­mu­nity has access to qual­ity after-school pro­grams that are well coor­di­nated and make effi­cient use of Grants and Donations.
  • The ELO is rec­og­nized as a model col­lab­o­ra­tive by the Michi­gan after School Part­ner­ship (MASP) for:
    • Dri­ving system-wide change in after-school pro­grams, devel­op­ing stan­dards of qual­ity for after school programs.
    • Build­ing part­ner­ships to enhance and sus­tain qual­ity pro­gram­ming for chil­dren and youth.

We com­pile all of our work into a cam­paign book and sub­mit it in the Ad 2 National Pub­lic Ser­vice Com­pe­ti­tion. Click Here to view.

View the archive of Public Service.