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	<title>Ad2 West Michigan</title>
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	<link>http://ad2wmi.org</link>
	<description>The Future of Advertising</description>
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		<title>Spearia Agency Tour and ArtPrize</title>
		<link>http://ad2wmi.org/spearia-agency-tour-and-artprize/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=spearia-agency-tour-and-artprize</link>
		<comments>http://ad2wmi.org/spearia-agency-tour-and-artprize/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 03:33:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://ad2wmi.org/?p=622</guid>
		<description><![CDATA[Come take a tour of the Spearia studio (3934 West River Drive NE, Comstock Park). This is where all the magic happens. After the tour, we’ll be exploring ArtPrize from the Spearia RV. Relax in the comforts of the RV while enjoying Vitale’s pizza and listening to your tour guide as you’re dropped off at [...]]]></description>
			<content:encoded><![CDATA[<p>Come take a tour of the Spearia studio (3934 West River Drive NE, Comstock Park). This is where all the magic happens. After the tour, we’ll be exploring ArtPrize from the Spearia RV. Relax in the comforts of the RV while enjoying Vitale’s pizza and listening to your tour guide as you’re dropped off at each of the <a href="http://spearia.com/arttour/map">six main exhibition sites.</a></p>
<p>The tour will begin at 5:30. Cost: $15.</p>
<p>For more information about ArtTour, visit <a href="http://spearia.com/arttour">Spearia’s ArtTour</a> page. Please RSVP on our Facebook page so we know how many people we’ll be traveling with.</p>
<p>Note: ArtTour 2010 is not affiliated with ArtPrize. We’re merely a collection of art-loving chauffeurs.</p>
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		<item>
		<title>Art &amp; Copy Screening</title>
		<link>http://ad2wmi.org/art-copy-screening/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=art-copy-screening</link>
		<comments>http://ad2wmi.org/art-copy-screening/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 02:15:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://ad2wmi.org/?p=604</guid>
		<description><![CDATA[“Creativity can solve anything.” We’re excited to present Art &#38; Copy, a great film about the cre­ative rev­o­lu­tion of adver­tis­ing and cel­e­brat­ing some of the most influ­en­tial cre­ative minds of our industry. If you haven’t seen this yet, you need to! Ad 2 has secured the Wealthy Theatre’s Koning Micro-Cinema for the screening. The film [...]]]></description>
			<content:encoded><![CDATA[<p>“Creativity can solve anything.”</p>
<p>We’re excited to present <a href="http://www.artandcopyfilm.com">Art &amp; Copy</a>, a great film about the cre­ative rev­o­lu­tion of adver­tis­ing and<br />
cel­e­brat­ing some of the most influ­en­tial cre­ative minds of our industry. If you haven’t seen this yet, you <strong>need</strong> to! </p>
<p>Ad 2 has secured the <a href="http://www.grcmc.org/theatre">Wealthy Theatre</a>’s Koning Micro-Cinema for the screening. The film begins at 6:15 pm. For Ad 2 members, your ticket is just $2, and for non-members it’s $7. We’re limited to 57 seats but you can reserve your spot by pre-paying for the event below. We’ll see you there!<br />
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		<slash:comments>1</slash:comments>
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		<item>
		<title>July 2010 President’s Letter</title>
		<link>http://ad2wmi.org/july-2010-presidents-letter/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=july-2010-presidents-letter</link>
		<comments>http://ad2wmi.org/july-2010-presidents-letter/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 04:15:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Letter from the President]]></category>

		<guid isPermaLink="false">http://ad2wmi.org/?p=594</guid>
		<description><![CDATA[You never get too old to learn, it’s the only way to stay ahead or even just keep up in our world today. What was taught just a few years ago can now be seen as nearly obsolete by today’s standards. Trends change as well as technology and society as a whole always has a [...]]]></description>
			<content:encoded><![CDATA[<p><img class="prez" title="marquay-smith" src="http://ad2wmi.org/wp-content/uploads/2010/board-members/marquay-smith.jpg" alt="Marquay Smith photo" width="100" height="100" />You never get too old to learn, it’s the only way to stay ahead or even just keep up in our world today. What was taught just a few years ago can now be seen as nearly obsolete by today’s standards. Trends change as well as technology and society as a whole always has a forward thinking mentality. I’m frequently reading blogs, books and tutorials in addition to having attended different training seminars and workshops over the years so I can at least try to stay one step ahead or really just keep up. I even swallowed my pride and decided to give Frank Blossom’s Polishing Center another go around since it’s been a few years since I did it the first time. I’ll never stop learning.<span id="more-594"></span></p>
<p>Events like the AAF National conference are so important to one’s career and it’s attendees know the value of it and the education that it provides. Ad2 West Michigan just recently returned from there and we learned a few things down there that we believe will make us a much stronger club that will better serve our members, friends and community through public service, education and events. Our very own Public Service Chair has written a very insightful piece on his experience at the confrence. It was also his first time attending it. I suggest you give it a read.</p>
<p>In conclusion, learning and education is very important. It could be the difference between landing that job/client or “We’ve decided to look in another direction”.  The reality is we work in a very competitive and always advancing field, good economy or not, so any edge you get is always a benefit.</p>
<p>So are you staying ahead, keeping up or did you get left in the dust?</p>
]]></content:encoded>
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		<title>June 2010 President’s Letter</title>
		<link>http://ad2wmi.org/june-2010-presidents-letter/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=june-2010-presidents-letter</link>
		<comments>http://ad2wmi.org/june-2010-presidents-letter/#comments</comments>
		<pubDate>Thu, 27 May 2010 23:04:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Letter from the President]]></category>

		<guid isPermaLink="false">http://ad2wmi.org/?p=589</guid>
		<description><![CDATA[Summertime is just around the corner and you know what that means—big summer blockbusters, beaches, block parties and things that go boom, I’m referring to fireworks. In the past, it’s been normal practice for Ad 2 to take the summer off and resume operations in the fall. This year, we’ve decided to operate through the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://ad2wmi.org/wp-content/uploads/2010/board-members/marquay-smith.jpg"><img class="prez" title="marquay-smith" src="http://ad2wmi.org/wp-content/uploads/2010/board-members/marquay-smith.jpg" alt="Marquay Smith photo" width="100" height="100" /></a>Summertime is just around the corner and you know what that means—big   summer blockbusters, beaches, block parties and things that go boom, I’m   referring to fireworks.</p>
<p>In the past, it’s been normal practice  for Ad 2 to take the summer  off and resume operations in the fall.  This year, we’ve decided to  operate through the summer months and  straight on ’til Fall. That’s  right, this year Ad 2 will be having  summer events beginning with a  gathering at the GRAM on June 25.</p>
<p>We  like to keep our events at the beginning of the month normally, <span id="more-589"></span> but  this month is different. From June 9-13th, select Ad 2 West Michigan   board members will be packing flip flops and sun screen and taking a   road trip to sunny Orlando, FL for the AAF &amp; National Ad 2   Conferences (and yes, we’re making a stop at Disney). If you want to  know  more about the conferences and you can’t make it just ask us about  it  at our GRAM event, otherwise, there still is plenty of space for  anyone  who wants to come.</p>
<p>If you’re interested in learning  more about Ad 2 on a national level  or getting involved on the Ad 2  West Michigan Board, email <a href="mailto:admin@ad2westmichigan.org" target="_blank">admin@ad2westmichigan.org</a></p>
<p>Also,  if  you haven’t checked it out yet, Our  BRAND NEW website is up and   running along with it’s new web address <a href="http://ad2westmichigan.us1.list-manage.com/track/click?u=7c1bfb3b6536df330dac114c3&amp;id=bfccbc85f2&amp;e=de7e535e7e" target="_blank">www.ad2wmi.org</a> (type in the  other address and you  will be redirected). Our goal is to have this  website be a resource for  students and young professionals alike. Check  it out and give us your  feedback. We’d love to hear from you!</p>
<p>Marquay  Smith<br />
President Ad 2 West Michigan</p>
]]></content:encoded>
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		<item>
		<title>Enter a New Dimension of Creativity</title>
		<link>http://ad2wmi.org/enter-a-new-dimension-ofcreativity/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=enter-a-new-dimension-ofcreativity</link>
		<comments>http://ad2wmi.org/enter-a-new-dimension-ofcreativity/#comments</comments>
		<pubDate>Tue, 25 May 2010 00:46:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://ad2wmi.org/?p=581</guid>
		<description><![CDATA[Get in touch with your creative side and spend an evening at the Grand Rapids Art Museum (GRAM) with Ad 2 on Friday, June 25th. The mode of expression for June at the GRAM is 2D &#38; 3D. Admission with the Ad 2 coupon is only $1.00. To get your coupon, click here, RSVP and [...]]]></description>
			<content:encoded><![CDATA[<p>Get in touch with your creative side and spend an evening at the Grand Rapids Art Museum (GRAM) with Ad 2 on Friday, June 25th. The mode of expression for June at the GRAM is 2D &amp; 3D. Admission with the Ad 2 coupon is only $1.00. To get your coupon, <a href=http://www.facebook.com/event.php?eid=131310013549155>click here</a>, RSVP and we’ll hook you up!</p>
<p> Meet at the door at 5:30pm. See you there!</p>
]]></content:encoded>
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		<item>
		<title>Ad 2 Mixer</title>
		<link>http://ad2wmi.org/ad-2-mixer/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ad-2-mixer</link>
		<comments>http://ad2wmi.org/ad-2-mixer/#comments</comments>
		<pubDate>Thu, 13 May 2010 01:02:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://ad2wmi.org/?p=550</guid>
		<description><![CDATA[Keep an eye out for more details about this upcoming mixer. It’s sure to be filled with summer fun!]]></description>
			<content:encoded><![CDATA[<p>Keep an eye out for more details about this upcoming mixer. It’s sure to be filled with summer fun!</p>
]]></content:encoded>
			<wfw:commentRss>http://ad2wmi.org/ad-2-mixer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>May 2010 President’s Letter</title>
		<link>http://ad2wmi.org/may-2010-presidents-letter/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=may-2010-presidents-letter</link>
		<comments>http://ad2wmi.org/may-2010-presidents-letter/#comments</comments>
		<pubDate>Sat, 01 May 2010 00:26:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Letter from the President]]></category>

		<guid isPermaLink="false">http://ad2wmi.org/?p=448</guid>
		<description><![CDATA[It’s that time of year again. A brand new group of fresh faced, energetic, and optimistic college graduates are about to embark on a journey into the real world and will attempt to break into the workforce and try to find their rightful place in this world, and because of our current economic times, which [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://ad2wmi.org/wp-content/uploads/2010/board-members/marquay-smith.jpg"><img src="http://ad2wmi.org/wp-content/uploads/2010/board-members/marquay-smith.jpg" alt="Marquay Smith photo" title="marquay-smith" width="100" height="100" class="prez" /></a><br />
It’s that time of year again. A brand new group of fresh faced, energetic, and optimistic college graduates are about to embark on a journey into the real world and will attempt to break into the workforce and try to find their rightful place in this world, and because of our current economic times, which is no secret to anyone, networking is more important than ever. Who you know is just as important as what you know. You can have all of the knowledge in the world but if you don’t have the in, you’ll be on the outside—looking in.<span id="more-448"></span>  </p>
<p>Ad 2 West Michigan is dedicated to keeping a great network here locally and as well as nationally. Ad 2 has a great national network of young professionals under the age of 32 who were all at one point fresh out school looking for a place to call home.  This upcoming June, Ad 2 West Michigan is taking a little road trip down to sunny Orlando, FL for the National Ad 2 conference( actually we’re flying, but you get the point).  This is actually going on at the same time and in the same hotel as the AAF national conference and the National Student Advertising Competition finals. So there will be literally hundreds of networking opportunities to discover. Will you want to take advantage? We’ve got room. </p>
<p>Beginning in May, Ad 2 West Michigan will be bringing back it’s monthly mixers to help build networks amongst the younger professionals and students here in West Michigan.  Also a brand new Ad 2 website will be launched in the next couple of weeks that will include job postings and other available resources. Stay tuned.</p>
<p>And to those graduating in the next few weeks, congratulations and good luck in your search.</p>
<p>Marquay Smith<br />
President, Ad 2 West Michigan</p>
]]></content:encoded>
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		<title>Cinco de Mayo— Ad 2 Style</title>
		<link>http://ad2wmi.org/cinco-de-mayo%e2%80%94-ad-2-style/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=cinco-de-mayo%25e2%2580%2594-ad-2-style</link>
		<comments>http://ad2wmi.org/cinco-de-mayo%e2%80%94-ad-2-style/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 01:27:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://ad2wmi.org/?p=376</guid>
		<description><![CDATA[Come celebrate Cinco de Mayo with Ad 2 West Michigan at Ottawa Tavern! Join us for drinks and appetizers starting at 5:30pm. When you enter Ottawa Tavern, go to the room off to the left reserved for Ad 2. Cost: Ad 2 members get in for free. Non-members get in for $5. See you there! [...]]]></description>
			<content:encoded><![CDATA[<p>Come celebrate Cinco de Mayo with Ad 2 West Michigan at Ottawa Tavern!<br />
Join us for drinks and appetizers starting at 5:30pm. When you enter Ottawa Tavern, go to the room off to the left reserved for Ad 2.<br />
Cost: Ad 2 members get in for free. Non-members get in for $5.<br />
See you there!</p>
<p>http://www.thegilmorecollection.com/ottawatavern.html</p>
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		<title>2009–2010 Public Service Campaign</title>
		<link>http://ad2wmi.org/2009-2010-public-service-campaign/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2009-2010-public-service-campaign</link>
		<comments>http://ad2wmi.org/2009-2010-public-service-campaign/#comments</comments>
		<pubDate>Sun, 25 Apr 2010 17:32:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Current PS]]></category>

		<guid isPermaLink="false">http://ad2wmi.org/?p=355</guid>
		<description><![CDATA[The selection process was not easy. Every charity that applied had some form of urgent needs that needed to be addressed. The campaign co-leads communicated extensively with the applicants to determine the clubs ability to aid their respective needs. Many factors eliminated charities, including: Willingness to participate in a mutual effort Scope of the charity’s [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://ad2wmi.org/wp-content/uploads/2009/public-service/WealthyTheatre-logo.jpg"><img class="alignnone size-full wp-image-336" title="WealthyTheatre-logo" src="http://ad2wmi.org/wp-content/uploads/2009/public-service/WealthyTheatre-logo.jpg" alt="Wealthy Theatre Logo" width="150" height="150" /></a></p>
<p>The selection process was not easy. Every charity that applied had some form of urgent needs that needed to be addressed. The campaign co-leads communicated extensively with the applicants to determine the clubs ability to aid their respective needs. Many factors eliminated charities, including: </p>
<ol>
<li>Willingness to participate in a mutual effort</li>
<li>Scope of the charity’s needs, weighted by impact to the local community</li>
<li>Timeliness – How close was the charity to a stage where the club could provide benefit</li>
</ol>
<p>Club representatives sat down with the charities to thoroughly understand their needs and explain how Ad 2 could or could not impact them. Charities that weren’t selected were given a thorough explanation why, as well as an offer for continued contact until the next campaign. Wealthy Theatre was found to be in the most urgent need, and was chosen for to be the charity client of record for 2009–2010.</p>
<p>Stay tuned for updates!</p>
]]></content:encoded>
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		<title>AAF National Convention</title>
		<link>http://ad2wmi.org/aaf-national-convention/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=aaf-national-convention</link>
		<comments>http://ad2wmi.org/aaf-national-convention/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 19:07:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://ad2wmi.org/?p=109</guid>
		<description><![CDATA[Time to get crazy Orlando!!! The Ad 2 / AAF National Convention is June 9–12 and will be held in Orlando this year. A group of Ad 2 West Michigan members are attending, and if you’d like to join us, send an email to admin@ad2westmichigan.org You can find more info about the AAF National Conference [...]]]></description>
			<content:encoded><![CDATA[<p>Time to get crazy Orlando!!!</p>
<p>The Ad 2 / AAF National Convention is June 9–12 and will be held in Orlando this year. A group of Ad 2 West Michigan members are attending, and if you’d like to join us, send an email to admin@ad2westmichigan.org</p>
<p>You can find more info about the AAF National Conference at <a href="http://aafconference.org">http://aafconference.org</a>. Remember, Ad 2 members are able to attend the Ad 2 portion of the convention for free!</p>
]]></content:encoded>
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