Ad 2 West Michigan

2009–2010 Public Service Campaign

The selec­tion process was not easy. Every char­ity that applied had some form of urgent needs that needed to be addressed. The cam­paign co-leads com­mu­ni­cated exten­sively with the appli­cants to deter­mine the clubs abil­ity to aid their respec­tive needs. Many fac­tors elim­i­nated char­i­ties, including:

1. Will­ing­ness to par­tic­i­pate in a mutual effort
2. Scope of the charity’s needs, weighted by impact to the local community
3. Time­li­ness – How close was the char­ity to a stage where the club could pro­vide benefit

Club rep­re­sen­ta­tives sat down with the char­i­ties to thor­oughly under­stand their needs and explain how Ad 2 could or could not impact them. Char­i­ties that weren’t selected were given a thor­ough expla­na­tion why, as well as an offer for con­tin­ued con­tact until the next cam­paign. Wealthy The­atre was found to be in the most urgent need, and was cho­sen for to be the char­ity client of record for 2009–2010.

Stay tuned for updates!